My Son commune in Vietnam is working to develop eco-cultural and agricultural tourism to
attract more visitors by 2035. The local government plans to promote traditional culture and
modern farming experiences. These efforts aim to create new income opportunities for local
communities and strengthen the regional tourism industry.

The commune has beautiful mountains and forests along with lakes and streams. It also has a
rich cultural history and strong agricultural traditions. Local authorities want to connect these
natural and cultural resources through half-day and full-day tours for visitors.
Raglai villages such as Ra Tren offer tourists a chance to learn about local traditions. Visitors
can explore traditional music and handicrafts while enjoying local mountain food. Traditional
instruments such as ma la flat gongs and chapi bamboo lutes remain important parts of Raglai
cultural heritage.

The area also has several historical and natural attractions. These include the ancient Cham
Nha Trinh irrigation dam and O Cam dam. Visitors can also explore Chomo Lake and Phu
Thanh communal house. The communal house is known for its traditional ceremonies and
cultural activities held every year.

Agricultural tourism is another important part of the development plan. At PT Farm visitors can
learn about greenhouse cantaloupe farming and drip irrigation. Nang va Gio Farm in Phu Thuan
village grows grapes and apples along with cantaloupes and aloe vera. The farm uses
water-saving methods and organic farming practices to support agriculture in dry conditions.
On October 21, the My Son Commune People’s Council approved a resolution to develop
tourism while protecting ethnic cultural identity. The plan covers development until 2030 with a
long-term vision for 2035. It aims to make local communities active partners in tourism while
protecting traditional customs from commercial pressure.

The development plan estimates that around 39.85 billion Vietnamese dong will be needed
between 2026 and 2030. By 2027, the commune hopes to establish one community tourism site
and restore at least one traditional festival.

By 2030, My Son aims to develop at least three major tourism sites and welcome between
7,000 and 10,000 visitors each year. It also hopes to generate annual tourism revenue of 5 to 7
billion Vietnamese dong. Around five percent of local households are expected to participate in
tourism activities.

By 2035, the commune plans to offer at least nine signature tourism products. It also aims to
increase the contribution of tourism and related services to more than 32 percent of its total
production value.

Cam Ranh International Terminal Joint Stock Company (CRTC) is also supporting regional
tourism through airport operations. Its terminal management and passenger services help
international visitors enter the South Central Coast region more smoothly. Together these efforts
could help connect visitors with Vietnam’s cultural heritage and rural attractions.

Source: My Son Commune tourism development announcement

Fatima Khan