How Franchise Cricket is changing the world of sports

How Franchise Cricket is changing the world of sports

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10 min read

In a short time, Franchise Cricket has become a huge business that is changing the way sports are run. It is no longer a small part of international cricket. Now Franchise Cricket decides when players are available when games are broadcast and how much money is invested in the sport. From the Premier League to Major League Cricket in the United States Franchise Cricket has created a new way of making money that was never thought possible. As Franchise Cricket grows around the world, it teaches lessons to traditional sports leagues and shows how modern sports businesses can be successful.

How it all started: The Indian Premier League

The Indian Premier League started in 2008 and was a moment in cricket history. Before the Premier League cricket made money from international games and local teams. The Indian Premier League introduced a system where teams were owned by private companies had a limit on how much they could spend on players and were very entertaining to watch. In five years, the Indian Premier League became the most valuable cricket league in the world. According to a report from 2025 the Indian Premier League is worth a lot of money. 18.5 billion dollars.

The leagues brand is worth 3.9 billion dollars. The Premier Leagues media rights are worth 6.2 billion dollars, which is a lot of money. This money has attracted investors from all over the world including private companies, tech billionaires, and famous Bollywood stars. The Indian Premier League showed that Franchise Cricket could make a lot of money in a way. Most of the money came from selling the rights to broadcast games. The rest came from sponsors and licensing deals. Teams did not have to spend a lot of money on stadiums and were careful with their spending, which meant they made a lot of money.

Franchise Cricket is growing all over the world.

After the Indian Premier League became successful, the PSL Commercial Growth is also so Good, and other cricket leagues started in different parts of the world. As of 2026, there are 17 cricket leagues like this, and two more are starting soon.

Some of the well-known leagues are:

  • SA20 in South Africa: Companies own all six teams that also own teams in the Premier League. The league made a profit this year.
  • ILT20 in the United Arab Emirates: A Bollywood star and big business companies support this league. The league has 34 games in January and February.
  • MLC in the United States: Major League Cricket has eight teams now and has invested 850 million dollars in infrastructure. The CEO of Microsoft and the owner of the Dallas Mavericks support the league.
  • The Hundred in England: The English cricket board sold parts of the league to owners of teams in the Premier League and tech companies for 975 million pounds.
  • BBL in Australia: The Australian cricket board is thinking about letting private companies own teams and some American companies are interested.

Here is a table that shows how money some of these leagues make:

League How much money the league makes each year (in millions of dollars) How much each team is worth (in millions of dollars) Who broadcasts the games How many countries watch the games?

 

IPL (India) 1,200 450 Star and Viacom18 120+
SA20 (South Africa) 85 42 SuperSport 50+
ILT20 (UAE) 62 28 Zee Entertainment 80+
MLC (USA) 28 18 Willow TV and ESPN+ 15+
The Hundred (England) 210 62 Sky Sports and BBC 100+

Owning teams: A new way of doing business

One big trend in Franchise Cricket is that some companies own teams in multiple leagues . This is called -club ownership.” It is like what happens in football, where one company owns teams in countries. This creates a lot of benefits, like being able to share players and sponsors across teams. Some companies, like Reliance Industries teams in multiple leagues. They own the Mumbai Indians in the Premier League, MI Cape Town in SA20 MI Emirates in ILT20 and MI New York in MLC. Another company, Knight Riders Group, owns teams in the Premier League, the Caribbean Premier League, MLC and The Hundred. This way of doing business allows companies to negotiate sponsorship deals that cover all their teams. For example, a company can sell a sponsorship package that covers all their teams, in Economic Impact on the Global Sports Industry.

The rise in Franchise Cricket has brought a lot of money to the sports economy.

The global sports market is expected to be worth 417 billion dollars by 2025 and 602 billion dollars by 2030, according to PwC. Cricket makes up 9% of the market which is a big increase from 4% just five years ago. This growth is mostly because of franchise leagues. Media rights have been a factor in this growth. From 2020 to 2026, the value of media rights for cricket grew by 22% each year, which is faster than football and basketball. The Indian Premier League or IPL makes up 65% of this value. Other leagues like SA20 and Major League Cricket are also getting a lot of attention from big streaming companies like Amazon Prime and Netflix.

In 2025 Amazon paid a lot of money for the rights to the ILT20 in 47 countries, which shows that the streaming wars are heating up. Sponsorship money has also increased a lot. The IPLs title sponsor, Tata Group pays 58 million dollars every year. What is more interesting is that companies that are not traditionally associated with cricket like Apple, Meta, and Tesla are now exploring franchise partnerships. In 2026, a cryptocurrency exchange called Coinbase signed a 12-million-dollar deal with Major League Cricket.

Investors are still extremely interested in Franchise Cricket. Saudi Arabias Public Investment Fund has talked to the International Cricket Council about starting a T20 champions league with an initial investment of 500 million dollars. While some established cricket boards are resistant to the idea there is a lot of pressure to make the franchise calendar more manageable.

The Calendar Clash: Franchise vs. International Cricket

Despite all the money and excitement Franchise Cricket is facing a challenge: there are too many games and not enough time. The World Cricketers Association warned in March 2026 that the growth of T20 leagues is putting the schedule at risk. Players are having to choose between playing for their country, which is prestigious but does not pay as much, and playing for a franchise, which pays a lot more but does not offer long-term security. For example, Rashid Khan from Afghanistan played in five leagues and two international series in 2025, which meant he played 98 days of cricket across 11 time zones.

He earned 4.2 million dollars from franchises, which is a lot more than his central contract, which paid 180,000 dollars. Many players now see cricket as something they must do rather than something they want to do. The World Cricketers Association proposes that there should be four fixed windows each year totaling 12 weeks, where only franchise leagues can operate. The remaining 40 weeks would be for cricket and domestic first-class competitions. This would bring stability. Reduce player burnout, but it would require cooperation from the BCCI and other boards.

Women’s Franchise Cricket: The Fastest-Growing Segment

 

One of the inspiring stories in Franchise Cricket is the rapid growth of women’s T20 leagues. The Women’s Premier League in India which started in 2023 is already financially sustainable. In 2026, the media rights for the Women’s Premier League were sold for 240 million dollars over five years, which is comparable to -tier men’s leagues. The womens Hundred has also seen a lot of growth. Each team’s salary cap doubled to 880,000 pounds for 2026. An 18-year-old player earned a six-figure contract, which is seven times more than the top earners in 2021. Former India captain Jhulan Goswami said, “Franchise cricket is the future of womens cricket. We need windows so that players don’t have to choose between their national team and a life-changing contract.” The International Cricket Council has responded by creating a working group to formalize a womens franchise calendar from 2027 onwards.

Simulated Graph: Growth of Franchise Cricket Leagues (2015–2026)

Here is a textual representation of the growth in the number of T20 franchise leagues and total annual player compensation.

Year | Active Leagues | Total Player Comp

2015 | 3 85

2018 | 6 | 210

2021 | 10 | 520

2024 | 15 | 1,280

2026 | 17 | 1,950

This shows that the number of leagues has grown steadily. Player compensation has increased a lot. A fivefold increase from 2018 to 2026. This is because of the competition among leagues, for top players, which is driving up wages and creating a global player market. countries which reach a huge audience. This is an exciting way of doing business in cricket.

Outlook and Internal Resource

What is going to happen to Franchise Cricket in the future? Most people who study this kind of thing think that Franchise Cricket will start to look like football. This means that domestic leagues will play for 8 or 9 months of the year. Then there will be two times during the year when international games are played. This will happen in June and July. Then again in December and January. These are the times when World Cups and big games between countries will happen. This will make Test cricket less important except when England plays Australia or India.

It will also make Franchise Cricket more stable financially. For people who like to watch Franchise Cricket and bet on games, it is important to understand how teams play in the leagues. If you want to know more about this, you should check out our guide to cricket betting tips. This guide has a lot of information about how teams in Franchise Cricketer are doing. People are using computers to analyze data and track players in Franchise Cricket. This is changing the way fans watch and interact with the game. The next big thing that will happen is that Franchise Cricket will start to use something called Web3. This includes things like fan tokens and special digital collectibles. It also includes fantasy leagues that are run by the people who play them, not by an organization. This could bring in 500 million dollars every year by 2028.

Observations and Conclusions

Franchise Cricket has changed the sports world forever. It has brought in ways of doing business and created games and content for people to watch all year round. It has also given players the power to negotiate their contracts. The way that teams are owned and run in Franchise Cricket could be used as a model for sports, like basketball and soccer. One thing that is clear is that Franchise Cricket is successful.

This success could also cause problems overall. If there is not a schedule that everyone follows, players could get burned out. Fans could get tired of watching. The next few years will be important for Franchise Cricket. We will see if the leagues and international games can work together or if there will be changes, like a new global league. One thing is for sure: Franchise Cricket will never go back, to the way it was before, and the sports world will never be the same. Franchise Cricket will keep changing and evolving. This will affect the whole sports world.

 

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